Monday, November 19, 2007

Porsche Panamera.

The Porsche Panamera continues its gentle way to production. The four-door super saloon will be Porsche dealers by the beginning of the second quarter of 2009. Production lines at both Leipzig and Volkswagen Hannover are being readied and those close to the project estimate capacity to be comfortably in excess of the desired 20,000 units per year.
The Panamera marks the debut of Porsche’s 4th model range and heralds a new dawn for the company. Investment in the new range has been considerable; ranging from production facilities and technology to design staff. Aimed at the BMW 7 series, the Mercedes S class, the Audi A8 and even the high-end Volkswagen Phaeton there is no doubt that the Porsche Panamera will need to be an excellent car to be competitive. In this market segment name alone is not a guarantee of success. The success of the last new model ranges (Cayenne and Boxster/Cayman) have shown how well Porsche {link} seem to know their potential customers so one must assume that the Panamera will fulfil all expectations.
It remains to be seen how the Porsche Panamera will compare to the offerings of companies like Bentley, it is more than feasible that a top specification Panamera could prove to be an alternative to the 2-door Bentley Continental GT for power, performance, poise and presence. Footballers and rappers may yet prove to be Porsche’s biggest initial buyers.